Listing Your Home With Us
Put Our Experience To Work For You

How We Sell Your House

Making it easier for you »
Your Prudential Radford Associate can help you sell your home more quickly and for more money by:

  • Implementing the proven Home Marketing System.
  • Accessing an established local network and the Prudential Relocation Services Network.
  • Helping you set the right price on your home to attract the right buyers and the sales professionals who work with them.
  • Gathering data that will present your house and neighborhood in the best light.
  • Targeting the market where the most likely buyers will be.
  • Handling calls from people who may be more curious than serious about buying.
  • Showing your home to the best prospects.
  • Representing you during the offer process.
  • Signing A Listing Agreement
    An exclusive listing agreement is one of several types of contracts in which you hire a real estate firm to find a ready, willing and able buyer for your home in exchange for a set fee.

    With an exclusive right-to-sell agreement, the seller pays a fee regardless of who produces the buyer. This fee covers many important services that the sales professional performs above and beyond finding a qualified buyer.

    A listing agreement with a Prudential Radford & Associates, REALTORS agent is automatically included in the area multiple listing service (MLS) as part of your exclusive service. The MLS gives your home much greater exposure in the marketplace, helping to attract hot and qualified offers on your real estate.


      Starting with your needs »
      Combining your knowledge of your house with the expertise of your Prudential Radford & Associates, REALTORS sales professional to make sure we attract the best buyer.
      • Gathering the facts
        With the Home Marketing System, we'll combine your knowledge of your home with the expertise of your sales professional to make sure we attract as many potential buyers as possible.

        Your sales professional will help collect everything necessary for a buyer to be informed by helping you collect or providing the following information:

        • The legal description of the property.
        • The number of rooms and their sizes.
        • A list of things not attached to the house that you're offering for sale, such as window treatments, carpet, fixtures, swing sets, etc.
        • Past utility bills, property taxes and insurance.
        • Information about your mortgage, including the type, terms and assumability.
        • Financing assistance, potentially through your own lender.
        • Any liens against the property.
        • If you live in a condominium or townhouse, include a copy of the association's declaration, bylaws, and financial statement, monthly fees and special assessments.
        • Special items or improvements about the house. (Point out things that may not be apparent on a walk-through.)
        • The positive points about your neighborhood, such as demographic information and proximity to services, shopping, schools and other areas.
        • Any defects that aren't apparent. (You should inform your sales professional about defects so a buyer can be informed.)


      Assisting You In Setting The Price »
      Your Realtor at Prudential Radford  & Associates, REALTORS will complete a personalized Home Market Analysis to establish a realistic and ambitious listing price and increase the number of qualified buyers who look at your property.
      • How to come up with the fair market value
        Before you set an asking price for your home, you and your Prudential Radford  & Associates, REALTORS agent will complete a Home Market Analysis. Using this process, we will establish a realistic and ambitious listing price and increase the percentage of qualified buyers who look at your property.

        A Prudential Radford & Associates, REALTORS agent will help you to set a realistic fair market value of your home and will guide you to consider items such as:

        • Don't base your asking price simply on what you paid for the home. You may be asking too little or too much.
        • Determine how much time you have in which to sell your home. If you must sell quickly, your sales professional may suggest a more competitive price; if you have some flexibility, you may choose a slightly higher price.
        • Ask your sales professional for information on recent sales of comparable homes in your area.
        • Don't price your home too high as a means of making more profit. You will lose a large pool of eligible buyers who won't even look at your home because they can't afford the price. Likewise, you'll disappoint those buyers who can find more house for their money elsewhere.
        • The value of your home is based on the buyer's perception of that value, rather than the amount you originally paid for the house. Our Home Merchandising System TM will offer tips on how to make your home even more appealing to buyers.


      Merchandising Your House »
      Looking at your home through a buyer's eyes to spot the little things that buyers will notice is something Prudential Radford  & Associates, REALTORS is highly experienced with.
      • Through the buyer's eyes
        Our sales professionals can help you spot the little things that buyers will notice — things they might otherwise use to try to negotiate a lower price. Examples:
        • Un-clutter all areas of your home to create an impression of spaciousness.
        • Clean everything thoroughly. Ask a friend to help you assess your efforts — especially in sensitive areas such as odor removal.
        • Neutralize your home by making any improvements in neutral colors that appeal to any decorating scheme. Your sales professional has helpful decorating information available — ask for tips from him or her.
      • Getting the yard ready
        • Keep the lawn well-trimmed and edged. Keep shrubs and trees trimmed.
        • Put away lawn equipment, toys and other outdoor items. Stack firewood neatly.
        • Repair and paint or stain fences.
        • Check exterior surfaces. Make repairs, clean or paint as needed.
        • Clean, paint and repair or realign gutters.
        • Fix broken windows and screens, then wash.
        • Wash down the exterior of the house, driveways and sidewalks. Fix holes in pavement.
        • Check the roof and repair loose shingles or flashing.
        • Make sure the entry light and doorbell work. Replace house numbers and welcome mat as needed. Paint, stain or clean the door if needed.
        • Brighten your landscaping with moveable, potted flowers.
      • Getting the house ready
        • Discard all unused items to reduce clutter.
        • Arrange clothes neatly in closets. Limit storage on the floor and overhead shelves.
        • Leave kitchen countertops as clear as possible. Clean and organize cupboard interiors.
        • Check walls for smudges, chipped paint and torn or loose wallpaper. Make repairs and paint surfaces in neutral colors.
        • Clean and organize the basement, attic and garage.
        • Launder window treatments and carpets. Replace worn, stained or smelly carpeting.
        • Tighten loose doorknobs, switch plates, cabinets, drawer pulls and the like.
        • Fix sticking doors and windows, and squeaking floors and steps.
        • Fix leaky faucets, and remove water stains.
        • Repair or clean caulking on tubs and sinks.
        • Replace all lights with higher wattage bulbs and open all drapes.
        • Arrange furniture to give an impression of spaciousness in each room.


      Showcasing Your House » 
      Prudential Radford & Associates, REALTORS can give you the best tips on how to make sure the buyer has a best experience during the showing of the house. They will inform you about what to do when the house is to be shown such as:

      • Turn on all your lights, including the outside entrance, even during the daytime.
      • Open drapes and pull up shades.
      • Turn off the TV.
      • Ask a friend to keep pets, especially during your open house.
      • Put out fresh flowers, your best towels, a nice tablecloth and other accessories.
      • Put out a new doormat.
      • Try to leave when the sales professional brings a buyer over, so the buyer feels free to ask questions or to linger. If you stay, be polite but let the sales professional handle the questions.
      Your sales professional will also try to give you as much advance notice as possible for a showing.
       

      Negotiating An Offer To Buy »
      Your Realtor at Prudential Radford & Associates, REALTORS will present all offers to you, and will help you consider all factors when a potential buyer makes an offer for your house.Your agent will always act as your loyal representative and can make recommendations such as:

      • Accept the terms with no changes and sign the offer.
      • Make a counteroffer to the buyer by making some changes. Many counteroffers may take place before the final agreement is signed.
      • Reject the offer entirely.
      • Sign a binder, if applicable in your state. The binder is a more detailed contract that sets forth the major terms and is signed by both parties.
      • Accepting a backup offer.

      Performing Closing & Settlement Services »
      Prudential Radford & Associate, REALTORS makes closing and settling up on the sale of your house as easy as possible for you. Our Associates will keep you fully informed, and will always help to protect your interests in the transaction. Allow our experience and formal training with the real estate closing process benefit you.

      Finding the Right Agent »
      List your house with a Prudential Radford & Associates, REALTOR associate who will ensure your house is listed on the MLS, the Internet and within other marketing materials.

      Our local professionals can better serve your needs; they are familiar with what the local market condition is, what the local prices are, and what's hot or not in your community

      A good sales professional earns his or her fee — and then some.
      You can try to sell your home on your own, but you may be overlooking the vast resources available to you when working with a real estate professional.

       

      Free Brochures for Home Sellers
      The following brochures are full of information which may be helpful to you if you are thinking about selling a home in the near future:

      For Sellers - Negotiate a Higher Price:
      1. What is the Real Offer
      2. Reject the Buyer's First Offer
      3. Counter-Offer Strategies
      4. Handling Buyers' Contingencies

      Tips for Consumers:
      1. Twenty Safety Items for Your Home
      2. What to Keep in a Disaster Kit
      3. How to Avoid Calling a Repairman

      We will be happy to send you these brochures FREE of charge.
      Simply fill out the form below:

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      I would like to send this message to the following office location:
      Roanoke
      New River Valley

      Please let us know more about your relocation plans,
      and about what kind of home you will be looking for: